Advanced segmentation and targeting so you can sell more and spend less
Solutions that produce action.
Our full range of Segmentation and Targeting resources enables you to define business issues, develop segments and plans, execute and measure impact.
- Nielsen Consumer Research measures consumer attitudes toward brands, segments or categories, and identifies attitudes influencing behaviour and brand choice so your business can develop the right product, price, packaging and messaging.
- Nielsen DeltaQual provides multidimensional segmentation with latent class modeling for optimal integration and actionability.
Turn to Nielsen’s Segmentation and Targeting solutions to define and understand your most profitable targets and discover where and how to reach them. Contact us today!