What leads to the right decision?
The surest route - and the smartest choice - are through our experience, reach and resources. Nielsen Pricing and Sales Modeling solutions leverage deep data assets and tools, including:
- Nielsen Retail Measurement measures 85 million retail product transactions a year, capturing in-store promotional conditions and sales in 350,000+ stores in more than 100 countries.
- Nielsen Pricing Simulator leverages the most comprehensive pricing and promotion modeling for evaluating alternative pricing and promotion scenarios.
- Nielsen PriceItRight encompasses over 500 studies on consumer response to dramatic price changes where retail POS data was not readily available.
- Nielsen BASES Forecasting Database, the proven leader, delivers insights in new-product forecasting and pricing. Tested across more than 100,000 concepts and 90,000 marketing plans.
Look to Nielsen to advance your pricing and to better respond to emerging market pressures as well as opportunities. Contact us today.