|What's my approach?|
How do you protect your brand equity when over one-third of your sales are discounted and consumers begin to adjust their price expectations of your brand? You can start by getting the price right on the right product set, for the right promotion, in the right time periods. With trade spend accounting for up to 60% of advertising and promotional budgets, strategic promotional pricing can make the difference between a great ROI and a big waste of money.
Only Nielsen can deliver Promotional Pricing solutions that draw on a norms database of thousands of models, established analytical platforms and powerful simulators, incorporate web-based tools, and access a team of consultants with decades of pricing expertise based on more than 20,000 analyses across 30 countries.
Nielsen Promotional Pricing solutions enable you to develop, simulate, execute and measure optimal promotional pricing strategies. Find out how to get started. Contact us today!