|What’s my approach?
Product selection is the first-order reason consumers use to shop a store. With thousands of products available, helping retailers simplify complex shelf sets with the right product choice for consumers is critical for growth.
Avoid damaging delistments and ensure the right new products get listed to begin with. Draw on findings from 1,000+ case studies worldwide, superior models, powerful simulation software, and the knowledge of experienced consultants. For end-to-end support, access Nielsen Assortment solutions ranging from strategy development to consumer cluster analysis, from optimizing store planograms to audits validating in-store executions.
Get started today. Contact Nielsen to find out how.