|What tools should I use?
The ability to understand the dynamics of your category in detail and in real-time means you’ll be ready when opportunities appear or obstacles emerge. Nielsen Performance Tracking and Measurement solutions provide the insights and support you need to make your next play a great one. These include:
Nielsen Winning Brands provides a brand equity measure that is based on a framework developed in partnership with leading academics in brand equity.
Nielsen Retail Measurement produces the highest quality market, account and store level data, providing accurate, decision-ready reporting across a broad array of retail channels.
The Nielsen Global Snapshot is an ad hoc view of retail or consumer behaviour from around the globe. It provides the latest as well as historical sales data, which can be enriched with consumer purchasing behaviour and demographics from Nielsen consumer panels and accessed in an easy to review report.
As your strategic partner, we’ll deliver the answers. Contact Nielsen today.