|What’s my approach?
The first step in optimizing sales is understanding exactly what’s happening on the shelf or in your e-commerce shopping basket, why it’s happening, and what you can expect in the future. Only then can you determine the most effective strategy to meet your goals.
Nielsen Marketplace Consumption Measurement solutions combine unparalleled sales data, from the markets that matter to you most, both local and global, with consultative expertise to help you understand drivers and plan for the future.
Whether you’re looking to respond to competitive strategies, identify new opportunities, or anticipate market conditions, when you partner with us you’ll put the full resources of the entire Nielsen organization in your corner.
A deeper insight, a better decision.
Accurately understanding consumption is key to uncovering your best next step. But how do you know what’s really driving performance by market or customer? How can you decipher POS performance across multiple categories? Where can you gain an actionable understanding of competitor strategies and tactics?
Turn to Nielsen for the answers that lead to impactful choices. Contact us to find out more.