|What’s my approach?
To make the most of your brand marketing and media investments, you must maximize the impact of your campaigns. And you need to do it in near real-time, as consumers’ brand preferences are being formed and purchase decisions are being made. To respond to what’s happening in the marketplace, you have to see clearly what’s working - and what isn’t - right now.
Nielsen is uniquely able to report on the performance of nearly every element of your campaign at any moment, anywhere. So you can make changes in-flight, when they can have an impact. What’s more, Nielsen can help you understand how your media and merchandising investments impacted the bottom line. We’ll even show you the specific impact your online advertising has on offline purchases.
Accurate measurement, critical advice.
Only Nielsen Campaign Tracking and Measurement solutions offer the end-to-end insight you need to truly understand how a campaign is performing, today.
A team of analytics and media experts is at your side, bringing decades of experience in understanding how media is consumed, how media work together and what that means to purchase decisions. With proven Nielsen models, your team gets to the precise drivers of success, creating a homogenous view among data sets to provide you with insights not available from individual databases.
In the end, we help you analyze, diagnose and determine course-correcting next steps. Contact us to find out more.