Entrust your innovation strategies to the world’s New Product Development leader
The resources that are right for you.
Our expansive suite of development tools ensures your next innovation is your most successful yet. Nielsen’s New Product Development solutions draw from:
- Nielsen BASES, the only capability of its kind in the industry, offers marketers a complementary set of tools that form an end-to-end innovation platform. The world leader in new product forecasting and optimization, Nielsen assists at every stage of the new product development process to help maximize odds for success.
- Nielsen DeltaQual, applies a qualitative lens to deconstruct and predict real category opportunities across the consumer and brand landscape.
- Nielsen Consumer Research measures consumer attitudes toward brands, segments or categories, and identifies attitudes influencing behaviour and brand choice so your business can develop the right product, price, packaging and messaging.
New ideas are your lifeblood. Look to Nielsen for innovation intelligence and expertise - transform those ideas into success. Contact us to learn more.