New Product Development

Entrust your innovation strategies to the world’s New Product Development leader

What’s my approach?

If you don’t innovate, you don’t survive. But determining the best idea and executing it flawlessly demands the extensive resources and deep expertise of the acknowledged global expert in new product development - Nielsen.

When you partner with us, you’ll partner with the recognized leader. Our solutions:

Capitalize on Nielsen BASES, the world’s most experienced new product primary research and insights provider, and the clear industry leader in new product evaluation.
Leverage consumer-generated media and gain insight by enlisting the world’s largest unaided focus group to develop new products and monitor product launches.
Integrate the extensive selection of global data sources only Nielsen has with the most sophisticated modeling and unmatched capabilities to deliver the unparalleled insights that lead to smart decisions.
Extend beyond data. We offer strategic innovation advice, thorough testing, launch management and more. We’re an advisor, an expert, and a partner.

The proven path to the best choices.

At the core of any Nielsen New Product Development engagement is BASES^®. BASES has tested nearly 100,000 new product ideas in more than 60 countries. Our commitment to databasing this vast experience has led to the industry’s most sophisticated forecasting models, validated in over 1,500 new product launches with an average accuracy of +/-9% vs. actual.

When you partner with Nielsen, you’ll enjoy a range of services designed to support the lifecycle of your product, program or service offering. We draw on extensive resources to develop insights from which we help you build concepts. We test and refine to help you bring the right innovations to life - and to market.

New Product Development Solution Benefits

Insightful - We bring together unmatched global data sources for unprecedented, end-to-end insights.

Proven - Our team of more than 500 dedicated new product experts has experience ranging from corporate innovation strategy development to global launch coordination.

Broad - Nielsen clients benefit from the world’s leading database of nearly 100,000 new product concepts tested over 30 years.

Insightful answers have never been more crucial.

Your new product development initiatives must succeed. But how can you be sure you’re selecting the innovation that will lead to positive ROI? How can you determine if your ideas are aligned with forecasted macro-trends?

Partner with Nielsen, and the answers are at hand. Contact us to learn more.