|What tools should I use?
What goes into successful decisions?
A lot of experience. Our Forecasting and Trends solutions are proven to anticipate results, optimize resources, and capitalize on opportunities leveraging skills and expertise tested the world over:
Nielsen Predictive Trends Database includes over 100 macro and consumer trends across 50 of the biggest world markets.
Nielsen BASES, the leader in new-product forecasting, proven across more than 100,000 concepts and 90,000 marketing plans.
Leveraging our access to information in over 95 countries worldwide, Nielsen Global Track offers a unique source of harmonized information across all regions in which you operate. Nielsen Global Track allows you to monitor consumer or retail measurement across countries, using consistent measures and dynamic templates.
In this challenging environment, every choice is crucial. When you connect with Nielsen, the future comes into focus. And the right decision becomes clear.