|What tools should I use?
Where do you turn for comprehensive distribution resources?
We offer the experience and tools that guide you from an overall strategy that aligns with your business goals to execution and analysis. Nielsen solutions tap into:
Nielsen Retail Measurement measures 85 million retail product transactions a year, capturing in-store promotional conditions and sales in 350,000+ stores in more than 100 countries.
Nielsen Store Observation Services provide custom, in-store research for consumer product manufacturers, observing consumer reaction at the shelf, monitoring promotion compliance, testing and analyzing the impact of planograms or evaluating new product liability in a live, controlled in-store environment.
Nielsen my.spaceman is an integrated software solution for translating strategic plans into the tactical space management actions necessary to achieve results in store. With shared access to your merchandising content everyone involved in merchandising processes and decision making can draw conclusions that are relevant to your business, eliminating uncertainty when making product decisions that ultimately depend on available space in store.
Few business decisions are more impactful than distribution strategy. With Nielsen, your resources will work harder for you than ever before. Contact us to find out how to get started.