|What’s my approach?|
Putting the right product in the right location at the right time is a daunting challenge that involves a delicate balance of demand forecasting, online, mobile and traditional brick-and-mortar channel selection, availability management, partner or retailer collaboration and much more.
Nielsen Distribution Strategy and Execution solutions draw on company-wide resources to determine business issues, form impactful strategies, and implement them successfully.
Diagnose and prioritize the business issues that will have the greatest impact based on thorough, accurate forecasting.
Integrate proprietary strategy and execution information with your data and relevant third-party resources to deliver a holistic solution.
Recommend strategies that help you put your goods and services to work, addressing factors like assortment levels, technology adoption trends, channel selection, shelf-space allocation, site and market selection and other levers that lead to transformative results.
We offer the end-to-end capabilities, proven expertise and sophisticated resources that lead to achieving your business goals.
Look to us for insight, answers and execution.
The questions that lead to an optimal plan are complex. How do you determine ideal channel and product allocation? Find the highest performing locations? Collaborate with retailers? Track implementation and impact?
With Nielsen as your strategic partner, you’ll have answers. Contact us today.