|What tools should I use?
Resources that lead to relevance.
Our team of Brand Management experts brings decades of experience to helping manufacturers, retailers, media and financial services firms determine the essence of their brand, then diagnose and monitor as needed. They deliver solutions to help you maintain impact in an ever-changing marketplace.
Our solutions include:
Nielsen DeltaQual, a specific, unique framework for deconstructing how a category is operating now with predictions of where and how it’s likely to change. This helps determine new product and communication opportunities.
Nielsen Winning Brands, our proprietary brand equity management system, has measured 15,000 brands globally. Over time, the strong link between our brand equity model and share has been validated through in-market performance of our client brands.
Conditions will shift and consumers’ preferences will evolve. With Nielsen Brand Management, you can ensure your brand stays on top through it all. Contact us today.